A winery at a design market? Yep, because these guys truly know good design. Juliette from Hither & Yon tells us why design influences so much of what they do.
Tell us about Hither & Yon?
Hither & Yon is a McLaren Vale based wine brand, built from the soil up and it means, ‘here & over there’. It celebrates the rolling nature of our region and our easy going nature. We are a family and friend run business, with each member of our tribe, an equal investor into the passion we put into our wines. Every aspect is a curated one, right down to the grapes we pick, the blends we create, the labels we design and the space in which our wines are consumed. Hither & Yon reaches far beyond a bottle on a shelf… it’s an experience, a lifestyle and celebration of friends, memories and the good things in life.
Hither & Yon is known for its artisan packaging. What was the inspiration for your distinctive branding?
The wine packaging and cellar door are styled to reflect the artisan approach of growing and making our wine from vine to table. We sit down, taste the wine, and try to find how it makes us feel… which personality emerges from it. Then we collaborate with separate artists on each label to best represent the wine’s soul, and make it as unique as what people are going to find in the bottle.
You obviously love good design, but can you tell us why as a winery you choose to participate at a design market?
Design is so important to us, because it is guiding our choices in terms of label, bottle, packages and even cellar door! As written above, Hither & Yon is more than just a wine brand. We love the lifestyle which comes with sharing wine and celebrating, and we truly believe that this lifestyle starts when you look at the bottle.
Bowerbird is celebrating #10YearsintheMaking in 2019. Where was your business 10 years ago and what are your plans for the next decade?
10 years ago, Hither & Yon did not exist yet! We are so proud of our journey, and of what we have been able to achieve in only 6 years. When we started, we had only three wines available and our cellar door was only open two days a week. Now it’s open seven days, and we have 18 wines on our list! From this little place, we send all over Australia and now export to 10 countries across the planet. We keep on growing, however we strongly retain our local roots, and plan to build our own homey cellar door in our vineyards.
Can you give us a taste of what people can expect at your stall?
They will be able to try our wines and chat with us of course! We love meeting people and sharing the love for wine and experiences.
Which other stallholders are you looking forward to seeing at Bowerbird this May?
Hither & Yon will be pouring their incredible wines at Bowerbird Design Market, 3-5 May 2019.