Frank & Dollys is an Australian ethical fashion brand run by Joel and Rachel Cooper from the beautiful Hinterland of Bryon Bay. Joel describes an ‘average’ day at the office and shares the inspiration for their latest Autumn/Winter collection, ‘Egyptian Rose’…
Tell us about your brand?
Frank & Dollys is an Australian fashion brand that is passionate about creating beautiful garments with a beautiful story. Everything starts at our design table in the Hinterland of Byron Bay and is then crafted in our ethically run artisan workshop in Ubud. Frank & Dollys produces iconic prints upon lush natural fibres, all hand printed and constructed, and made to last season after season.
Describe a day-in-the-life of Joel Cooper…
A day in the life of Joel Cooper is ever changing, as I play many roles in our business (as do many small business owners!) But it always starts with a good ice-latte and a lot of emails, followed by a photo shoot of some kind of description, either at the studio or out on location, followed by a business catch-up session over lunch with our designer (and my beautiful wife) Rachel, and ends with some kind of of campaign/event designing back in the office. Then I hope to be all done by the time our kids roll through the door, for an afternoon of hanging out at the beach nearby.
What’s the album or artist currently on high rotation as you work?
What’s the inspiration for your AW19 collection?
‘Egyptian Rose’ was first inspired by Egyptian Mythology, and Rachel began drawing symbols from her research and patterns in pyramid shapes. In one of the pyramids was a rose in bloom, and we loved its gentle, yet strong, representation. So we pulled that out and turned it into a full print run. With the combination of the striking illustrated pyramids and full roses, we feel we have embodied the different facets of the soft and the bold.
Do you have a favourite piece of your own work that will be available at Bowerbird?
We will be releasing a limited edition Egyptian Rose jumper, just for this run of markets, which we are super excited about.
Bowerbird is celebrating #10YearsintheMaking in 2019. Where were you 10 years ago and what are your plans for the next decade?
10 years ago I was at Uni in Melbourne in my 2nd year of studying Contemporary Dance full time. Our daughter Poppy was two, and Rachel was designing and sewing dresses, and selling them at the local design market. The next decade, well, I’d love more travel, more designs, more story telling and more sharing love and joy in creative ways.