Chasing Springtime’s mission is to provide a stylish, ethical and colourful alternative for women who wear plus size clothes. For too long women have been served up boring tunics, tacky bling and polyester covered in ugly prints. Belinda Allison, founder of Chasing Springtime, believes women should be able to chose clothes they love, and not have to settle for clothes just because they fit.
Belinda knows Chasing Springtime customers are well educated women who want to express their own sense of style, and they understand and appreciate the effort that goes into slow fashion and ethical manufacturing. They also share with her their excitement and gratitude that Chasing Springtime sizing goes beyond an 18 or 20.